I’m a product deisgn lead base in Tel aviv, who loves finding balance between creativity and structure.
I care about designing systems that make sense, experiences that feel effortless to use, grounded in logic, yet full of personality and purpose.
I currently lead the product design team for the cross group at Fiverr focused on the core communication and collaboration experience across web and mobile. I manage a team of four designers and combine hands-on design with strategic and people leadership, working closely with product, engineering, data, and business partners to drive scalable product decisions.